Calvin Klein Concept Underwear Spring/Summer 2013 campaign

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Nobody does underwear adverts and campaign better than Calvin Klein. The debut coomercial for this new campaign was aired during the last Super Bowl in America. And what a media exposure it was, Klein certainly know how to make a boom from his underwear. The “man versus machine” theme was photographed under the lens of Steven Klein and directed by Fabien Baron.

“We are a brand with a rich advertising legacy and we firmly believe in powerful, multi-platform lifestyle advertising to support and grow the brand’s image around the world,” said Tom Murry, CEO & President of Calvin Klein

Models Matthew Terry (FORD) and Edita Vilkeviciute (DNA models) feature in this new spring/summer 2013 campaign.

 

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Video: Youtube/calvinklein

Images: calvinklein.com

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