American singer diva Beyonce Knowles signed a $50 million dollar contract with Pepsi. Beyonce will perform at the Super Bowl halftime show in New Orleans on February 3rd, 2013. Her face will appear on a limited-edition line of Pepsi cans.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement.
“As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.” The campaign will coincide with a blitz of promotion for her next album, which is expected in 2013.