Alexandre Herchcovitch spring/summer 2013-14 Sao Paulo Fashion Week

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Brazilian fashion brand Alexandre Herchcovitch presented their spring/summer 2013-14 collection at fashion show during Sao Paulo Fashion Week. Creative director Alexandre Herchcovitch went back in time and found inspiration in his 1998/99 summer collection. Herchcovitch reviews some pieces of that summer, created from strips of 10 cm wound on the body of the model. He remade this construction, but introduces new elements, such as references to perfect jacket with zippers and black leather. The model that Alexander calls “perfect dress” is the look 31. 

The materials used were leather, lace, satin duchese (heavier satin and gloss). The color palette includes black, white and purple colors.

 

Daiane Conterato (Ford)

1

30

 

2

 

3

 Viviane Orth (JOY)

4

21

 

5

 

6

 Isabel Hickmann (Next)

7

Alicia Kuczman (WAY)

8

26

9

10

 Flavia Ferrari (Next)

11

Luana Teifke (One management)

12

 

13

 Lovani Pinnow (TEN)

14

Mariana Coldebella

15

 

16

 

17

 

18

 Debora Muller

19

Carolina Thaler (Ford)

20

22

23

 

24

 

25

27

28

29

31

 

Images: ffw.com.br

Video: Youtube/Fashion Forward

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