Jessica Alba stars in DL1961 fall 2016 campaign, talks about “contoured” denim look

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American actress Jessica Alba stars as the face of DL1961 Fall 2016 campaign. The 35-year-old entrepreneur posed for a series of black and white photos wearing her own designs made in collaborations with DL1961.

This 18-piece denim collection is made for every woman, all shapes and sizes.

Alba stated: “I had four of my girlfriends who have different body shapes but are the same jeans size. One has a big bubble butt [and]another bigger hips.” The styles on offer range from bell-bottoms—“Not too big!” Alba assures—to leather skinnies, which she promises will retain their shape no matter how many times they’ve been worn. “They don’t stretch with you during the day,” she says.

She calls this “contoured” denim look. Sarah Ahmed, the Creative Director of DL1961, also stated: “The way our fabric is engineered it sucks you in, and contours you and gives you that power sculpted look and she’s a business woman so, lights went off.”

jessica-alba-campaign-fashion-dl1961

Jessica Alba Stars in DL1961 Fashion Campaign.

This denim collection is available from July 22 at Shopbop.com. In case you have missed it, see Jessica Alba`s best bikini moments and get inspired for your own style.

jessica-alba-campaign-fashion-dl1961

Jessica Alba says this 18-piece denim collection is made for every woman, all shapes and sizes.

jessica-alba-campaign-fashion-dl1961

jessica-alba-campaign-fashion-dl1961

jessica-alba-campaign-fashion-dl1961

jessica-alba-campaign-fashion-dl1961

jessica-alba-campaign-fashion-dl1961

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