The new “Once Upon a Fairytale” jewelry collection from Coup offers a range of buzz-worthy pieces


The buzziest fashion trend of the year is showing no signs of slowing down!

From Gucci, to Dolce & Gabbana, to J. Crew, the bumble bee has reigned supreme. Symbolizing power, brightness and celebration, it’s no wonder the winged creature is swarming the scene.

In keeping with the trend, the “Once Upon a Fairytale” collection from Coup offers a range of buzz-worthy pieces, and features a selection of gold-plated cuffs, necklaces, rings and earrings.

The COUP jewelry brand was born of the desire to celebrate the beauty that we so often miss all around us – the restless, gritty, dark magnificence of real life and imagined fiction.

Celebrating the art of storytelling through the form of jewelry and breathing life into each piece, COUP takes a closer look at the relationships between humans, animals and nature – sometimes through the unlikely protagonists of fairy tales, at other times real world characters.


Objavu dijeli Coup (@coupnp)

COUP celebrates nature in its rawest form. When the bees create their hive to the purest divine design, and the crickets rub their wings to produce music that we have spent lifetimes mimicking, we come to realise how nature is our master, and we its students. The chameleon or lizard that we are taught to be scared of has a beauty in its form and its scales that burst into a million colours when the sun touches it.

COUP jewelry celebrates nature in its rawest form.

Waiting patiently in Coup

Objavu dijeli Coup (@coupnp)

Pretty little things #karma #coupnp

Objavu dijeli Coup (@coupnp)

Brace yourself #coupnp #oneinamillion

Objavu dijeli Coup (@coupnp)

Hive on Hive on Hive 🐝🐝🐝

Objavu dijeli Coup (@coupnp)

Another day, another way … #coupnp

Objavu dijeli Coup (@coupnp)

Images: Instagram/coupnp


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