The iconic French Haute joaillerie label Chaumet presented its latest bridal campaign showcasing its jewelry collection for the bride-to-be.
Photographed under the lens of Matthew Brookes, the campaign shows the triumph of love, the story of a newlywed couple happily strolling in Paris. From the Tuileries gardens to the Alexandre III Bridge, taking a moment to view Monet’s Nymphéas in the Orangerie Museum, their stroll leads them Place Vendôme, to the Maison’s salons, where the “Perles de Vénus” tiara honours their love.
Since its founding in 1780, Chaumet has put happiness at the heart of its creations, celebrating tender feelings, love and passion. From the tiara to the aigrette ring that crowns the finger, with this bridal jewelry collection the Maison pays tribute to marriage.
Our favorite piece from this collection is the Historic Curvilinear tiara “Perles de Vénus” with gold, silver, fine pearls and diamonds. It was designed by Joseph Chaumet, circa 1930, for Chaumet Paris collection.
The brand also gave an ode ot their first client with the Joséphine Aigrette Impériale ring and tiara.
LVMH-owned Chaumet’s influence on the popularity of tiaras is the subject of a new book set published by Assouline. Part of a larger three-piece series, the Chaumet tomes recount the jeweler’s history with books dedicated to its flagship boutique on Place Vendôme in Paris, how tiaras became synonymous with its brand and ways in which flora and fauna have been incorporated into its designs.