French fashion house Balmain presented their new spring/summer 2016 collection today at Paris fashion week spring 2016.
After enjoying a high media and social media attention these last days, creative director Olivier Rousteing found sent his #BalmainArmy to the runway consisting of established supermodel names like Caroline Ribeiro, Doutzen Kroes, Alessandra Ambrosio, Isabeli Fontana and Daria Strokous; joined with younger model names like Constance Jablonski, Fei Fei Sun, Joan Smalls, Kendall Jenner, Jourdan Dunn, Gigi Hadid and Bella Hadid.
In his official statement, the young designer stated: “For spring 2016, my aim is to consolidate that recent progress, while pushing Balmain forward, in a bold exploration of new possibilities. You’ll recognize the house’s now signature pairing of a strong silhouettes and couture techniques, while noting the addition of distinctly lighter fabrics, an entirely new palette and an overall sleek spirit. While this fifteen-minute presentation is designed to create strong impressions and reactions, it’s during the upcoming six months when the designs will truly make their mark. Social media’s embrace of Balmain will provide us with daily reminders of the excitement of those who have found a new way to bypass traditional gatekeepers. And, with an ever-more diverse group of beautiful women of all ages and backgrounds—from film and music icons to eager young shoppers at one of the world’s largest retail chains—choosing Balmain for their most important moments, it will be clear that this historic house’s evolution continues along an exciting pathway.”
Fei Fei Sun
Monika Jac Jagaciak
Josephine Le Tutour