Hollywood actress and director Angelina Jolie is the muse of Guerlain’s upcoming new women’s fragrance.
Thierry Wasser, the LVMH Moët Hennessy Louis Vuitton-owned beauty brand’s perfumer, gleaned inspiration from Jolie as a person.
According to the reports the proceeds from the fragrance’s advertising campaign will go to the charity programs Jolie supports.
The deal between the two came together last year, when Jolie was directing her film “First They Killed My Father” in Cambodia. According to the press release, the perfume is set to launch in March. The scent is meant to embody the “notes of a woman” and modern femininity.
This marks Jolie’s first beauty campaign since she starred in ads for Shiseido in 2007, which were only released in Japan. She’s also fronted past fashion campaigns for Louis Vuitton and St. John, among others.
Video: Youtube/Fab Fashion Fix