Brazilian fashion brand Alessa presented their spring/summer 2013-14 collection at fashion show during Fashion Rio in Rio de Janeiro. Creative director Alessa was inspired by the savana for this collection. The materials used were shangtung, floral lace, organza tweed, silk, sequins nude camouflaged, guipure and neoprene stamped. The color palette includes mercury, pink, pistachio, and white nude colors.
Brazilian singer Caetano Veloso opened the show with the beautiful “Song of a People of a Place” song. Alessa fashion show closed the first day of Fashion Rio with a parade that refers to the safari, flora and fauna. One after another, the pieces gathered the three characteristics that result in desire: beauty, comfort and practicality. One theme that has been over-exploited for fashion, reappears here so fresh and delicate, especially with regard to color chart (the beautiful looks white and pistachios) and working with Guipur and floral lace.
Thayna Santos (KEEMOD)
Video: Youtube/Fashion Forward