We all know who Stephane Rolland is! French designer beat known for his unique haute coture designs which leave nobody speechless. We can certainly consider him one for the “new wave” designers which will always add a touch of Parisian chic to their couture designs.
Stephane Rolland`s international public relations are handled by MoDa’s Touch agency.
In January 2012, the MoDa’s Touch USP leveraged a new dimension to their client’s brand, establishing a ritual that quickly became a tradition: iconic high-profile women closing the shows.
The debut of this saw Yasmin Le Bon paint the S/S’12 catwalk red. The supermodel’s return to a Paris show in a dramatic red gown with four-metre train made for triumphant coverage with a catwalk appearance that was arguably the most publicized look of Paris Haute Couture Week that season.
The following July, MoDa’s Touch turned to Fan Bing Bing, orchestrating a rendezvous that ended in the Chinese superstar closing the A/W’13 show in a pure white gown with an immense gazar cape. The hugely anticipated appearance had mainstream Chinese media alert overnight, in their race for the very first images of her gliding swan-like down the runway against the backdrop of none other than La Tour Eiffel. The symbolic unification of cultures made for global headlines, locking in crucial brand recognition to an audience of immense magnitude throughout Asia.
For the spring/summer 2013 collection, the legendary model Carmen Dell’Orefice was chosen to close the fashion show. This show’s climax was a seminal moment in fashion history. It secured for the brand a thread of heritage in keeping with haute-couture as a movement founded in authenticity and sturdy against the passing of time.
This epic fashion moment was documented in a video – from atelier fittings and backstage rehearsals to her triumphant catwalk moment, demonstrating without a shred of doubt that albeit of a former era, she still is catwalk queen supreme.
For all of you fashion lovers, we bring that video below, do not miss it.
Video: Youtube/modastouch
