French fashion house Balmain choose music sensation Rihanna as the face of their new campaign for spring/summer 2013 collection. Smart and effective move since creative director Olivier Rousteing is obviously targeting younger population. The campaign was photographed by Inez van Lamsweerde and Vinoodh Matadin in NYC styled by Mel Ottenberg.
Rousteing found inspiration for this collection in the 1980-s fashion and style. The focus was on texture, from quilted jacket and skirts to beaded and chainmail check. The outerwear brings bomber jacket with boxy shoulders as seen on Rihanna in the campaign images.
In case you have missed it, see the whole Balmain spring/summer 2014 collection at Paris fashion week.
Images: balmain.com
