Renowned Swiss Luxury jewelry brand Piaget tapped fabulous Chinese movie star Gong Li for the new ambassador of their Piaget Couture Précieuse jewelry collection.
Being an icon of classic beauty, exceptional talent, and steadfast dedication, Gong Li shares Piaget’s brand philosophy, “Always do better than necessary” and perfectly echoes the brand’s pursuit of perfection in the most sublime way.
Inspired by the exquisite detailing found in Haute Couture, the Couture Précieuse Collection is a tribute to Piaget’s more than one hundred years of skilled craftsmanship. The collection’s color palette – black, red, and white – symbolizes feminine beauty, while highlighting three distinct inspirations: “Radiant Lace,” “Diamond Embroidery,” and “Magnificent Adornments.” Each theme emphasizes the feminine silhouette, highlights the depth of feminine beauty, or showcase even more unique feminine characteristics, to pay tribute to feminine beauty.
Piaget’s white gold Limelight Gala wrist watch paved with diamonds, is imbued with glamorous luster, resonating powerfully with Gong Li’s alluring femininity.
Piaget Couture Précieuse ring in white gold set with 304 brilliant-cut diamonds and 1 cushion-cut rubellite.
Piaget Couture Précieuse white gold and diamond ring.
Piaget Couture Précieuse necklace in white gold set with 728 brilliant-cut diamonds, 5 pear-shaped rubellites and 1 cushioncut rubellite.
Piaget Couture Précieuse earrings in white gold set with 430 brilliant-cut diamonds, 8 pear-shaped rubellites and 2 cushioncut rubellites.
Piaget Couture Précieuse necklace.
Piaget Couture Précieuse earrings.
Piaget Couture Précieuse white gold, diamond and pearl ring.
Piaget Couture Précieuse white gold and diamonds cuff watch.
Piaget Couture Précieuse white gold, diamonds and black spinel earrings.
Piaget Couture Précieuse white gold and diamond necklace.
Piaget Couture Précieuse white gold, diamond and ruby ring.
Piaget Couture Précieuse ambassador, Gong Li, at the gala dinner for the launch of the collection in China.
Images: piaget.com
Video: Youtube/Sutjahjo Ngaserin
