Brazilian fashion brand Oh Boy presented their spring/summer 2013-14 collection at fashion show during Fashion Rio in Rio de Janeiro. Style consultants Thais Losso and Mark Kurtz found inspiration for this collection in GypsySkate style. The material used were twill, crepe de chine, chiffon, silk zibeline, metallic tweed, satin and mesh prene. The color palette includes white, off-white, black, cobalt blue, pink, mint green, bubblegum pink, army green, camel and coral color.
It could have been just ethnic collection, but the idea of adding to the vocabulary of skateboarding gypsie girls only enriched the caravan. The Oh Boy! is a trademark of who wants to speak directly with your consumer. Thus, the collection goes away from the concept and choose to work with the ethnic theme that fashion always revisits. But the footprint skateboard brings certain rebelliousness that, in turn, opens space for employees interventions that result in more basic “poisoned”.
Alicia Kuczman
Carolina Thaler (Ford)
Marcelia Freesz (One management)
Guisela Rhein
Isabella Melo (IMG)
Caroline Francischini
Lovani Pinnow (IMG)
Flavia Lucini
Kamila Hansen (Ford)
Isabel Hickmann (Next)
Simone Carvalho
Thayna Santos
Marina Nery (JOY)
Isabel Hickmann (Next)
Natalia Zambiasi
Luana Teifke
Images: ffw.com.br
Video: Youtube/Fashion Forward
