Brazilian fashion brand Juliana Jabour presented her spring/summer 2013-14 collection at fashion show during Sao Paulo Fashion Week. Creative director Juliana Jabour found inspiration for this collection in the 1990-s fashion era from the perspective of a woman “mature, strong and determined.” In backstage before presentation, the designer emphasized a “very big concern with cleanliness of ways, I think it shows a maturing of the brand, a collection is more minimalist, closer to the body.”
In fact, this is a notable difference with previous collections, especially the silhouette, more elongated and elegant, in place of his recurring balloonist, for example, there is the peplum, strong as a few seasons ago. Even the tie-dye, lightweight and discreet, this space gets more mature aesthetic of the brand, alongside the artwork in “printed materials” as defined stylist. The materials used were jeans, embroidery tulle, printed viscose and structured tailoring. The color palette includes colors white, off-white, black, hibiscus, cherry and blue jeans.
Marcelia Freesz (One management)
Luana Teifke (One management)
Debora Muller (One management)
Lovani Pinnow (IMG)
Alicia Kuczman (WAY)
Daiane Sodre (Marilyn)
Mariana Coldebella (Supreme)
Images: ffw.com.br
Video: Youtube/Fashion Forward
