The UK based fashion retailer Boohoo introduces “The Edit”, their new collection built around the 8 key wardrobe essentials every girl should own. Carol Kane, CEO at Boohoo stated: “We travel to Australia regularly and noticed that the ever fashion conscious Australian girl often built her outfit around a classic wardrobe essential, such as the denim cut off or classic white shirt. Building on this idea we decided to build our new season trends around these key items.”
“The Edit” is made up of the classic white shirt, the boyfriend jean, the Breton top, denim cut off, classic white blazer, the skinny jean with ripped knees, the lace white dress and denim shirt. Inspired by the casual elements of Australian fashion, California Road Trip is a relaxed trend with simple silhouettes and a cool toned colour palette. Key pieces include the white maxi dress and the tasseled top, with denim playing a big part of the collection. Teamed with the basics, Liquid Metal is a structured trend of elegant co-ordinates and dresses with a metallic focused endgame. Key details of the range are sequin embellishment and a colour palette of gold and silver with complimenting accessories such as the body chain and metallic gladiators. Bold tones and tribal prints are the main focus of Indian Jungle, a textured trend with a heavy emphasis on detailing. Beading, feathers and jewelled accents are set on running shorts and longline kimonos, with key accessories including printed headbands and gold accents.
For shopping visit Boohoo.com
Amelia Basic Stripe Oversized Tee
Maya Denim Runner Style Hotpants
Lily Shredded Leg Skinny Jeans
Lena Long Sleeved Shirt
Maddie Flower Lace Long Sleeve Smock Dress
Gemma All Over Ripped 7/8th Jeans
Suki Ponte Boyfriend Blazer
Fiona Acid Wash Oversized Denim Shirt
Images: boohoo.com
