As all of you probably know, music star Beyonce Knowles is the summer muse for fashion retailer H&M and their new summer 2013 collection. The campaign film and tv commercial was directed by Jonas Åkerlund. The film, that was shot in the beautiful surroundings of Bahamas also features Beyoncés new song “Standing On The Sun”.
The commercial features Beyonce diva as the 4 basic elements: fire, water, earth and wind with the song ‘Standing On The Sun’ as soundtrack.
The Summer collection will be available from May in the online boutique and H & M stores worldwide.
In case you have missed it, see the whole Beyonce for H&M campaign.
Video: Youtube/hennesandmauritz
