#BalmainArmy – French fashion house Balmain and creative director Olivier Rousteing bring together an army of supermodels, Kanye West and Kim Kardashian in their spring 2015 campaign. Photographed under the lens of Mario Sorrenti and art-directed by Pascal Dangin, the womenswear campaign features supermodels Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana, and Crista Cober. Rousteing stated: “They’re all strong. They are powerful. I wanted to show their power, because obviously they are really sexy and we all know them for their sexiness and the glamour. You can really feel the army, you can feel the battle. You can feel the power of the girls, and we usually don’t see that in a campaign.”
American rapper Kanye West and his wife Kim Kardashian were captured in a steamy and intimate embrace. Rousteing stated: “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity—they are the new modernity. This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain.”
Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober star in the Balmian spring/summer 2015 Womenswear advertising campaign.
Kanye West and his wife Kim Kardashian front the Balmian spring/summer 2015 Menswear advertising campaign.
Images: Fashion Spot
