H&M launched its first Bridal Conscious Collection

Each season we fall in love all over again in the H&M Conscious Collections. Last year American actress Olivia Wilde was the face of Conscious Collection inspired by the African, Indian and Japanese cultures, where strong prints and beautiful beadings were the key.

Now for the first time, inspired by famous paintings and decorative pieces, H&M’s new Conscious Exclusive Collection includes bridalwear. For the bride wanting to be as beautifully dressed as she is conscious.

The face of the collection is French socialite Julia Restoin-Roitfeld, daughter of famous editor Carine Roitfeld. The 35-year-old posed in light and dreamy materials with lace details.

Ann-Sofie Johansson, creative advisor at H&M stated for Vogue UK: “Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux.”

The new collection is made from eco-friendly fabric, and it includes a turtleneck, long-sleeved style with intricate lace embroidery, a ruffled sleeveless gown with a ball skirt and pockets, and an ethereal draped dress with delicate embellishment. The line hits stores April 7, features three wedding gowns that are simply breathtaking.