French actress and singer Vanessa Paradis features as the face of new H&M Conscious collection.
This is eco-friendly clothing line, outfits and accessories made from environmentally sustainable materials such as organic cotton and recycled polyester. The key pieces of this collection include floral print trousers and a khaki utility jacket with jewel-embellished pockets. The campaign directed by Johan Renck was made in a studio filled with green and flowers in Chateau de Millemont in Paris, France.
For the press Vanessa stated: “I’m glad that I’m part of something like this Conscious Collection. I try to buy conscientiously , and vintage is a big part of my wardrobe. I like the style that is environmentally friendly, because I love to reuse old clothes.”