NA-KD announces a $45M B-round to accelerate global expansion


The Swedish fashion e-commerce company has grown 150%+ in 2017. The series B round totalling $45M is led by Partech with the participation of NA-KD’s existing investors Northzone, eEquity, Jonas Norlander and Filip Engelbert (Avito founders) and US-based FJ Labs.

NA-KD is a global online direct-to-consumer brand for women, founded in 2015 by serial entrepreneur Jarno Vanhatapio. NA-KD provides trendy millennials with stylish yet affordable clothes, women dresses and outerwear, mainly marketed through social influencers. After just two years, NA-KD is already among the most quoted global online fashion brands on Instagram but mainly in Sweden and Germany, with a highly scalable fashion collaboration platform with star influencers. At the end of NA-KD´s second full year of operations, the company had a revenue run-rate of close to $75M (SEK600M), growing 150%+ vs 2016.

The new funding round is led by Partech, a leading global tech investment firm with several e-commerce successes like UK-based or France-based ManoManoin its portfolio. will use the new $40M primary funding to accelerate the exponential growth of the company and reinforce its leadership as the preferred fashion brand for millennials, with the launch of 9 new localised sites in the coming months, the continuous hiring of world class talent, and the strong development of collection collaborations with leading worldwide social influencers.

Founder and CEO Jarno Vanhatapio says:

“We have had great interest from the investment community and we were in the fortunate position to be able to choose who to partner up with. I am happy to welcome Partech into the NA-KD team. Partech really impressed us with their high ambitions, deep domain knowledge, extensive omnichannel expertise among the partners and their impressive investment portfolio.”


NA-KD is one of Europe’s top 20 fastest growing companies, breaking new records every month and showcasing ourselves as one of the leading fashion company in the world.


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