L’Oreal Paris introduces Color Riche Gold Obsession lipstick line

French beauty brand L’Oreal Paris introduces Color Riche Gold Obsession lipstick line.

The 5 iconic L’Oréal Paris Color Riche shades are now wrapped in 24-Carat Gold pigments for a statement metallic look. There is a Gold Obsession shade for every occasion.

Since launching over 30 Years ago, the Color Riche formula is still obsessed with providing the richest colour and the richest care, in one lipstick. As well as its intense colour pigment, each Color Riche lipstick shade is enriched with a combination of Omega-3 oils and Vitamin E which helps to protect your lips from drying.

SEE MORE: Introducing the L’Oreal Paris Extraordinaire by Colour Riche Lip Color

Nude, Pink, Red or Plum? The Pure Gold shade can be used alone for a statement metallic look, or as a topcoat for a more subtle metallic finish over your favorite shade.

How to apply Color Riche Gold Obsession lipstick?

1. Smooth your lips and define your lips outline your lips with Color Riche lipliner in the shade closest to your chosen Gold Obsession lipstick shade.

2. The next step is to fill and accentuate. Apply your chosen Gold Obsession lipstick, starting from the cupid’s bow to corners.

3. Finish by using Color Riche translucent lip liner (shade 001) around your lips like an eraser to remove any excess

Oooh Paris 💕💕💕 lining up our Gold Obsession in our mini Parisian tour more on IG Stories 💄💄 📸 @wonguy974 ———————————-#goldobsession #paris #mua #parisjetaime #eiffeltower #vscocam #topparisphoto

Fotografiju objavljuje L’Oréal Paris Makeup (@lorealmakeup) Lis 1, 2016 u 7:51 PDT

SEE MORE: L’Oréal Paris brings gorgeous lip colors in Color Riche Lip Palette

To celebrate the launch of this new lipstick line, L’Oreal Paris organized all star party at the 18th-century Hôtel de la Monnaie during Paris fashion week spring 2017, and the brand gathered its muses: Doutzen Kroes, Liya Kebede, Karlie Kloss, Irina Shayk, Lara Stone, Natasha Poly, Barbara Palvin, Soo Joo Park, Cheryl Cole, Leila Bekhti, Araya Alberta Hargate, Luma Grothe, Thylane Blondeau, Xiao Wen Ju, Alexina Graham and Kristina Bazan.

Are you ready for gold 90s lips? 🙈🙈🙈🙈 only 2 days left for Paris Fashion Week ————————————————— #lorealpfw #goldobsession #goldlips #mua #lipstick #pursuepretty #gold #paris #goldenhour #vscocam #iphone6s

Fotografiju objavljuje L’Oréal Paris Makeup (@lorealmakeup) Ruj 25, 2016 u 10:13 PDT

Cause one lipstick is never enough 💄💄💄💄💄💄 catch em Color Riche Gold Obsession ———————————————– #lorealmakeup #goldobsession #gold #lipstick #flatlay #fromabove #pursuepretty #pfw

Fotografiju objavljuje L’Oréal Paris Makeup (@lorealmakeup) Ruj 27, 2016 u 6:22 PDT

❤️️ BOX ALERT 🇫🇷❤️️ 6 looks of your 6 fav lorealistas are available exclusively at the boutique come and get yours😍😍😍😍 @realbarbarapalvin @irinashayk @doutzen @soojmooj @liyakebede @thelumagrothe ———————————————— #lorealpfw #pfw #paris #barbarapalvin #doutzenkroes #irinashayk #soojoo #lumagrothe #liyakebede #getthelook #fromabove #flatlay #goldobsession #laboutiquelorealparid

Fotografiju objavljuje L’Oréal Paris Makeup (@lorealmakeup) Ruj 28, 2016 u 5:54 PDT

It’s official 💥💥💥 our first worldwide boutique is now open in Paris 😍😍😍 what are you happy about today? ————————————————— #lorealmakeup #goldobsession #laboutiquelorealparis #gold #flatlay #fromabove #pursuepretty #pfw

Fotografiju objavljuje L’Oréal Paris Makeup (@lorealmakeup) Ruj 29, 2016 u 2:40 PDT

That moment when you’re feelin that lipstick 💄💄💄💄 like @doutzen ——————————————- #lorealmakeup #goldobsession #gold #pfw #paris #fashionweek #redlips #redlipstick #mua #makeupbyme

Fotografiju objavljuje L’Oréal Paris Makeup (@lorealmakeup) Lis 1, 2016 u 2:31 PDT

Gold and ready for tonight ✨✨✨✨ the girls are all up and ready in #GoldObsession everything @irinashayk ——————————————— #colorriche #pfw #paris #selfie #gold #goldlips #fashionweek

Fotografiju objavljuje L’Oréal Paris Makeup (@lorealmakeup) Lis 2, 2016 u 10:57 PDT

@doutzen is all red and ready in Ruby Gold 💄💄💄💄 ———————————————- #goldobsession #doutzenkroes #mua #lorealista #sundayfunday #selfie #makeupartist #redlips #lipsticks

Fotografiju objavljuje L’Oréal Paris Makeup (@lorealmakeup) Lis 2, 2016 u 11:52 PDT

When you know your liner is on fleek 🔪🔪🔪🔪🔪 @natashapoly slayin in bold, black liner using Superstar Superliner #goldobsession #onpoint #npolymakeup #queen #liner #eyes #lashes #eyeliner #mua #makeupbyme #paris #pfw

Fotografiju objavljuje L’Oréal Paris Makeup (@lorealmakeup) Lis 3, 2016 u 2:40 PDT

Eye of the 🐯🐯🐯🐯 @realbarbarapalvin in smokey cat eye with Le Kajal and La Palette Gold 👄 #goldobsession #barbarapalvin #paris #mua #smokeyeye #pfw #aboutlastnight

Fotografiju objavljuje L’Oréal Paris Makeup (@lorealmakeup) Lis 3, 2016 u 5:06 PDT