French beauty brand L’Oreal Paris introduces Color Riche Gold Obsession lipstick line.
The 5 iconic L’Oréal Paris Color Riche shades are now wrapped in 24-Carat Gold pigments for a statement metallic look. There is a Gold Obsession shade for every occasion.
Since launching over 30 Years ago, the Color Riche formula is still obsessed with providing the richest colour and the richest care, in one lipstick. As well as its intense colour pigment, each Color Riche lipstick shade is enriched with a combination of Omega-3 oils and Vitamin E which helps to protect your lips from drying.
SEE MORE: Introducing the L’Oreal Paris Extraordinaire by Colour Riche Lip Color
Nude, Pink, Red or Plum? The Pure Gold shade can be used alone for a statement metallic look, or as a topcoat for a more subtle metallic finish over your favorite shade.
How to apply Color Riche Gold Obsession lipstick?
1. Smooth your lips and define your lips outline your lips with Color Riche lipliner in the shade closest to your chosen Gold Obsession lipstick shade.
2. The next step is to fill and accentuate. Apply your chosen Gold Obsession lipstick, starting from the cupid’s bow to corners.
3. Finish by using Color Riche translucent lip liner (shade 001) around your lips like an eraser to remove any excess
To celebrate the launch of this new lipstick line, L’Oreal Paris organized all star party at the 18th-century Hôtel de la Monnaie during Paris fashion week spring 2017, and the brand gathered its muses: Doutzen Kroes, Liya Kebede, Karlie Kloss, Irina Shayk, Lara Stone, Natasha Poly, Barbara Palvin, Soo Joo Park, Cheryl Cole, Leila Bekhti, Araya Alberta Hargate, Luma Grothe, Thylane Blondeau, Xiao Wen Ju, Alexina Graham and Kristina Bazan.
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