American music star Lady Gaga is the face of Tiffany & Co. new campaign, debuting this spring.
The 30-year-old entertainer and fashion icon is collaborating with iconic Tiffany & Co. for the brand’s new fashion jewelry collection, Tiffany HardWear.
Lady Gaga channels Hollywood legend Audrey Hepburn in a stunning new jewelry ad for Tiffany & Co.
“In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens. The Brand is definitive and iconic, yet continues to push and evolve with the times,” Lady Gaga said in a statement. “To me, Tiffany represents timeless American jewelry.”
As Vanity Fair exclusively reports, the campaign, styled by Grace Coddington and photographed by David Sims, features Lady Gaga modeling one of former creative director Francesca Amfitheatrof’s final design projects for Tiffany & Co.
At the start of the 15-second spot, the singer is seen lying on the floor, stretching her bracelet-covered wrist high above her head. Legendary singer dons a turtleneck and has her platinum blonde hair pulled back in a classic bun at the nape of her neck in the black and white spot.
This collection, which includes rings, pendants, earrings and necklaces in 18-karat gold and sterling silver, reportedly draws inspiration from archival unisex bracelets originally created in 1971. Tiffany HardWear will be available for purchase on the brand’s website beginning on April 18, and will hit stores on April 28.
The brand is using a little sports synergy to boost its latest product. A 60-second film introducing the line is set to air during Super Bowl LI on Sunday. It’s a first for Tiffany & Co., but timely because Gaga is performing at the halftime show.
Video: Youtube/Tiffany & Co.
Images: Facebook/Tiffany & Co.