Introducing the H&M Conscious Collection 2014

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We first got some clues about the look of new highly anticipated H&M Conscious Collection back in February during Paris fashion week, when the lovely Miranda Kerr was wearing a retro style evening dress, while attending the H&M studio fashion show. Yesterday, Swedish fashion retailer H&M released the lookbook of their new Conscious Exclusive collection in collaboration with the sustainability think tank Ever Manifesto. Indulge in romantic whites and cloudy blues, feminine silhouettes and contrasting masculine details,lots of metallic embellishments and rich prints for the perfect trendy looks with romantic vibe. This collection will be available in selected H&M stores and online starting from April 10.
Romanian beauty Andreea Diaconu (IMG) stars as the face of this collection.
In case you have missed it, see the H&M 2013 Conscious collection.

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Behind the scenes…

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Images: hm.com

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