Frenchy luxury fashion and beauty house Dior introduced their new Dior Addict “It-Lash” mascara, which gives graphic gaze and voluminous effect. It was made to trace the outlines of transformed and captivating eyes. When combined with Dior Addict It-eyeliner, it is perfect for graphic makeup look saturated with summer color. Unique of its kind, the new Dior Addict It-Lash mascara makes all kinds of audacity possible. The combination of the best covering waxes and a gel base glossy in the extreme offers a unique brilliance, immediately transforming the impact of ones eyes. Its intuitive brush boasting a rounded tip and little barbs captures all the eyelashes: in a single sweep, they’re curled from the root and their volume multiplied. From soft purple to electric blue via bright pink and an intense black, the pigment-saturated shades frame the eyes in four couture colors. Unleashing unlimited creativity, Dior Addict It-Lash mascara is the pop signature of a captivating femininity.
The campaign was photographed under the lens of Steven Meisel and styled by Carlyne Cerf De Dudzeele, featuring model Sasha Luss (Women) as the face of this beauty campaign.