Italian luxury fashion house Gucci tapped Hollywood star Jared Leto for their new Gucci Guilty fragrance campaign.
Photographed and filmed by Glen Luchford, deated by creative director Alessandro Michele, the campaign builds sensual intrigue around an intimate experience between three people surrounded by the imagery features of the baroque-style interiors of Palazzo Polignac.
The story unfolds in Venice, a city that in the past allowed its people to transgress society’s norms, its liberated aura still circling its streets today.
Breaking the norms of traditional male and female fragrance ingredients, Gucci Guilty for Her features notes of geranium—usually found in men’s scents, amber and lilac flower, Gucci Guilty for Him, orange blossom—a floral ingredient often blended into women’s scents, lavender and patchouli.
Presenting the new Gucci Guilty campaign.