When it comes to innovation in the fast growing beauty and makeup industry, the customized makeup trend is the biggest thing that happened in the last two years.
The base is that makeup needs to offer more options and there for large makeup brands have been focusing more on delivering customized makeup products.
One of the first brands to start this trend is the American beauty and cosmetic brand Cover FX. Their brand philosophy is: “Great beauty begins with great foundation”.
Further more the brand focused on mixing different products together to achieve the best possible result. This secret is no longer just a professional makeup-artist trick.
After making a boom in the beauty world with their Booster Drops and Custom Cover Drops, the brand recently launched Custom Enhancer Drops.
These Custom Enhancer Drops ($42) enable you to add a highlighting or bronzing effect to your favorite beauty products or, when used alone, create a striking radiance or sun-kissed glow. In case you have missed it, read our beauty report Best Foods for Glowing Skin.
Six shades are available (4 illuminators and 2 bronzers) and they range from shimmering bronze and glistening pearl shades to sunkissed bronze and shimmering beige:
The Custom Enhancer Drops are formulated with a high concentration of pearls that produce a lit-from-within glow without appearing too glittery or overdone. The result? A beautiful, camera-ready lustrous finish.
How to use these Cover FX drops? Shake the bottle well before use. Add 1-3 drops to your favorite beauty product and mix well to customize a subtle or dramatic glow. Apply as normal.
Wow! We’re so honored to have to such a glowing review ✨😉 for our Custom Enhancer Drops by @instylemagazine. Click the link in our bio to read it! UPDATE: We’re working on restocking our website and Sephora.com and will be announcing dates soon. In the meantime, enter our 200K INTERNATIONAL GIVEAWAY two posts back to win one bottle of Custom Enhancer Drops of your choice and other Cover FX goodies. #CustomEnhancerDrops #CoverFX
Double tap if our Custom Enhancer Drops have become part of your daily beauty routine! What are the ways you’re wearing them? 📷:@makeupsessions #CustomEnhancerDrops #CoverFX UPDATE: Over the next week, we are restocking Sephora stores in the US where and when we can! Please call your local Sephora to see if they have restocked in the shades you want 😊
Enhance your medium, golden, or olive toned complexions with MOONLIGHT and SUNLIGHT by mixing them into your foundations. ✨ Double tap if you’ve already purchased these shades. 📷: @thatluxelife_ #CustomEnhancerDrops #CoverFX CANDLELIGHT and SUNSET are still in stock on our website. Click the link in our bio to shop. 😊
Fotografiju objavljuje Cover FX (@coverfx)