David Beckham for H&M campaign

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After the Christmas campaign, the fashion retailer H&M continues their collaboration with David Beckham. He is the face of their Spring/Summer 2013 bodywear campaign. The short video in which Beckham plays action hero, appearing in tight boxers with his body covered in tattoos, was directed by Guy Ritchie, while the campaign was photographed by Nick Hudson.

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David Beckham and Guy Ritchie

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Images: hm.com; vogue.co.uk

Video: Youtube/hennesand mauritz

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