Once again American actress Blake Lively returns as the face of Gucci and this time she brings old Hollywood glamour for new Gucci Première Eau de Toilette fragrance. The campaign was photographed under the lens of Mert Alas and Marcus Piggot in the Los Angeles skyline, poised to step into the spotlight. Blake sizzled in Gucci couture gown. The new Gucci Première Eau de Toilette is a lighter, brighter and more delicate incarnation of the Eau de Parfum. Blake was a natural choice for campaign beacuse with her singular beauty and powerful presence, she effortlessly embodies the perfume’s inspiration. “For me, fragrance is bottled confidence,” she said. “You spray it and you immediately feel empowered, there’s a sensuality that comes with fragrance and there’s a power that fragrance has on other people. But while Gucci Première represents a red carpet moment or a big night out, the new Eau de Toilette version is softer. It has all the great presence of the original, but dialed down and freshened up. You really can wear it as your everyday fragrance.”
In case you have missed it, see Blake glowing in Gucci Premiere gown at the Opening Ceremony of the 2014 Cannes Film Festival.