After three years, this weekend British singer Adele unveiled her new song “Hello” which is the first track to be released from her third album, entitled 25, the follow-up to her multi-million-selling 21. Since hitting the internet on Friday, it is fair to say that the video for Hello has set a new record with clocking up more than 45million hits in just 48 hours. This six-minute video, shot entirely in sepia-tones was filmed in Montreal and was directed by Canadian director Xavier Dolan. The new album 25 will be released on 20 November 2015.
Adele shared on Facebook: “My last record was a break-up record and if I had to label this one I would call it a make-up record, I’m making up with myself. Making up for lost time. Making up for everything I ever did and never did. But I haven’t got time to hold on to the crumbs of my past like I used to. What’s done is done.” The 27-year-old singer scored six Grammys for her last album, 21, in 2012 and scored another Grammy in 2014 for “Skyfall.”